Conference program - March 8
Conference timetable is not final. Order of talks might change.
Chairman of the day
Brian calls himself an expat geek/psychologist turned actor, writer, and designer. He is also a UX professional with 15 years experience and an enthusiastic public speaker. His affinity with the themes of this year's conference, along with his speaking and acting experience makes him the perfect chairman for UXInsight 2018.
Making UX count at funda >>
Measuring UX is a challenge that we all face in the field. Calculating ROI’s in money is easy, but how do you calculate the impact on your customer happiness? Or Brand Perception? Barbara found a way and implemented that strategy within funda. It wasn’t always a smooth ride, but funda managed to achieve great results. Barbara will tell you how they did it and what happened.
Organisational Drivers of User Experience >>
Based on case study research in the consumer electronics industry, Jasper will present a model consisting of three drivers of user experience in product development practice and provides strategies to get those drivers at a level that allows you to deliver your users’ dream products.
Getting User Insights into real business >>
Qualitative user insights from design research don’t fit excel sheets that are often used by market intelligence or business intelligence departments. User insights are about experiences of people in their everyday lives and need different ways to be exposed to companies. This talk presents examples of how user insights can be inspiring and provoke empathy while informing business effectively.
Recruiting users fast and cheap with Facebook Ads >>
Auke will demonstrate how he started using Facebook Ads to recruit users and share his tips and tricks. The talk will be about targeting users, creating ads and how to follow up and screen the people that respond to the ads. After the talk, you will know how you can use Facebook advertising yourself and make user recruitment faster and cheaper.
Relationships are complicated. How Data Analysis and UX Research come together at Zendesk >>
If collecting user feedback is easier than ever and UX tools are readily available, why is it so difficult to make smart product decisions? If big data is here to stay, where does UX research fit? Brent explains how analytics and research come together at Zendesk to tell a richer, more compelling story.
Keynote – Persuasive ‘nudges’ don’t design themselves >>
Behaviour change design has much to gain with the integration of insights from social psychology in the design process. In his keynote, Reint Jan presents an evidence-based model (Persuasive by Design) and useful tool (The Behavioural Lenses) that contribute to the design of effective ‘nudges’.